Content defines who you are online. Authentic, persuasive and useful content is a brand's most valuable digital asset.
The DT content team gets involved at every stage of web development. DT is the only digital agency in Australia with a full-time content team. We dive into the deep end of strategy and implementation by applying a user-centric, business-minded approach to all varieties of digital communication. From creating sitemaps to scripting video, our breadth of expertise makes us a pivotal piece across a project’s jigsaw.
Our guiding principles
Keep it simple – We believe in keeping messages simple and concise. Give users the information and experience they want and let them take the next step. Anyone can fill a page with copy. We aim for perfectly crafted bullet points.
Get your head in the game – The Internet is a sprawling space. We create content that speaks directly to users and stays on message. Since Google rewards relevance, we work closely with our search engine optimisation team to bring users in and keep them happy.
Think again – Strategy, optimisation and multivariate testing are critical to content marketing. You don’t need to get everything right the first time; you do need to commit to constant improvement.
Our core capabilities
Content Strategy – Content audits, analyses and development plans; migration strategy; multivariate test plans; content governance plans.
User Experience Research and Writing – Survey and user persona creation; information architecture development, including wireframe content and complete sitemaps.
Copywriting/Content Development – Copywriting for all digital media; video scripting, storyboarding and editing; thought leadership authoring; content styleguide development.