Content defines who you are online. Authentic, persuasive and useful content is a brand's most valuable digital asset.

The DT content team gets involved at every stage of web development. DT is the only digital agency in Australia with a full-time content team. We dive into the deep end of strategy and implementation by applying a user-centric, business-minded approach to all varieties of digital communication. From creating sitemaps to scripting video, our breadth of expertise makes us a pivotal piece across a project’s jigsaw.

Our guiding principles

Keep it simple – We believe in keeping messages simple and concise. Give users the information and experience they want and let them take the next step. Anyone can fill a page with copy. We aim for perfectly crafted bullet points.

Get your head in the game – The Internet is a sprawling space. We create content that speaks directly to users and stays on message. Since Google rewards relevance, we work closely with our search engine optimisation team to bring users in and keep them happy.

Think again – Strategy, optimisation and multivariate testing are critical to content marketing. You don’t need to get everything right the first time; you do need to commit to constant improvement.

Our core capabilities

Content Strategy – Content audits, analyses and development plans; migration strategy; multivariate test plans; content governance plans.

User Experience Research and Writing – Survey and user persona creation; information architecture development, including wireframe content and complete sitemaps.

Copywriting/Content Development – Copywriting for all digital media; video scripting, storyboarding and editing; thought leadership authoring; content styleguide development.

Some of our content work

OFFICEWORKS: ONLINE PRODUCT INSPIRATION

OFFICEWORKS: ONLINE PRODUCT INSPIRATION

We developed a personalised product selector that helped online shoppers find relevant products based on their occupations and life stages. This interactive tool helped the campaign exceed sales targets — as well as demonstrated Officeworks’ service commitment online.

MCEC: USER-CENTRIC CONTENT

MCEC: USER-CENTRIC CONTENT

After extensive user research, we redeveloped the MCEC site to expand its content offering with tools, guides, floor plans and useful forms.

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STW Group: Website Development

STW Group: Website Development

STW Group is Australasia’s largest marketing and communications services group. The site pushes the limits of responsive web design — looking just as much at home on a 320 pixel-wide phone as it does on a 27" display.

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Honda: CR-Z Online Showroom

Honda: CR-Z Online Showroom

In partnership with Honda, we helped reinvent the next generation of digital car showrooms. By implementing elements of parallax design, we were able to give users a better, more personal experience of Honda's newest car, the CR-Z.

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AAMI: HOMEPAGE DESIGN AND OPTIMISATION

AAMI: HOMEPAGE DESIGN AND OPTIMISATION

There’s often more than one way to solve a problem. We explored several concepts for AAMI’s homepage redesign and conducted A/B tests of the strongest contenders. The best-performing variant was ultimately selected as the official homepage design.