Welcome to data and analytics, the lifeblood of the Digital Ecosystem.
At DT we love data. Behavioural, transactional, demographic – we see data and analytics as underpinning all things digital, the foundation of everything we do.
However data alone doesn’t propel our clients businesses forward, it’s only when we apply insights to strategy,communications, design, UX, content and virtually everything we do that the real magic happens. The data team sits at the heart of DT, working closely with all of our specialist teams to ensure that insights become action and that our clients’ customers enjoy rich and personalised experiences. Some of our achievements and capabilities are outlined below, enjoy the rest of your day!
Our guiding principles
Design + Technology – We combine best practice business intelligence design principles with leading data mining software to ensure that data does all the talking.
Digital body language – Customers leave a trail of data in their interactions with a brand’s digital assets. We help our clients read that body language and respond through engaging personalised customer experiences that drive business performance.
Simplicity– “Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity.”—Charles Mingus
Our core capabilities
Web Analytics – We help our clients get the most out of web analytics platforms such as Google Analytics, Omniture, Coremetrics and Web Trends.
Testing and Optimisation – We encourage a culture of perpetual beta and leverage techniques such as A/B & Multivariate testing to ensure that our clients' digital assets are continuously improving.
Dashboards – We custom-build dashboards to support each of our clients' unique reporting requirements. Our commitment to best practice business intelligence design principles also ensures that there isn’t a speedometer or novelty 3D bar chart in sight.
Segmentation – From simple rules-based classifications through to more complex clustering approaches, the right approach to segmentation isn’t based on the level of sophistication, but by the results it can deliver.
Algorithm Development – Data is a source of competitive advantage and we work closely with our tech team to develop algorithms that add real value to our clients’ businesses.