Search optimisation sits at the intersection of art and science. It ensures your audience can find the right content at the right time in the right context.

Search can be one of the most powerful drivers of business performance. By analysing search demand and designing your content and site structure accordingly, we can help your site appear more prominently in search results.

We approach search with the philosophy that the quality and integrity of content will always win and deliver the strongest results for your brand.

Our guiding principles

Start with search – We involve our search team at the start of every engagement to ensure that customer intent informs all aspects of development from strategy through to final content.

Different audiences – Insights from search can have many different business applications. As such our search team work closely with our data, content and strategy teams to identify and communicate insights to a broad range of audiences from marketing directors through to content authors.

Integration – Organic, paid (SEM) and social initiatives all play a vital role in a successful search strategy, our team work closely with internal teams and external agency partners to align all search initiatives to the same goal.

Our core capabilities

Consumer Intent Modelling – Harnessing insights from search data to inform areas such as content, site navigation, research & development, branding, campaigns, social etc.

Competitor Benchmarking – Analysis of competitor search performance and strategy to identify strengths, weaknesses, opportunities and threats.

Search Engine Optimisation – Improved ranking and visibility for the right search terms through a combination of organic, paid and social activities.

Ongoing Performance – Continuous measurement of search performance and competitor activities.

Our key achievements

Reach Out – ReachOut.com is the leading web-based mental health information and support service for young people in Australia. We undertook a comprehensive audit of the search landscape to ensure that the Reach Out website reflects the diverse needs of Australian youth. The insights from this research informed areas such as technical configuration, site navigation, content, personalisation and social strategy.

Intel – Partnering with our US-based Ogilvy colleagues, we track Intel’s SEO performance across key Asian markets and ensure that the global SEO strategy matches the requirements of each local market.

1st Choice Liquor – When Coles relaunched the 1st Choice Liquor website, we undertook a comprehensive analysis of the online wine and liquor market that informed the SEO strategy for launch and even the name of its new wine club offering.

Some of our search work

BUNNINGS: DIGITAL STRATEGY DEVELOPMENT

BUNNINGS: DIGITAL STRATEGY DEVELOPMENT

Through a continual measurement program, we identified seasonal, geographical and behavioural trends that informed the development of a new digital strategy.

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Myer: Ecommerce SEO

Myer: Ecommerce SEO

We worked with Myer to improve the search engine visibility of Nespresso coffee machines for sale on myer.com.au. Our focus was twelve high-traffic Nespresso search terms. Within three months, Myer appeared on the first page of Google results for nine of the twelve targeted terms.

Bunnings: SEO Strategy

Bunnings: SEO Strategy

In conjunction with the Bunnings web team, we undertook an extensive keyword research exercise to identify the products/categories with the greatest search demand, DIY demand and design/inspiration demand. We used these insights to shape Bunnings' SEO strategy, content strategy and site architecture planning.

Matador: SEO Audit

Matador: SEO Audit

As part of our refresh of the Matador BBQ website, we conducted a comprehensive SEO audit. We identified more than twenty content and technical revisions and implemented them as part of the rebuild process.

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