The social web has transformed the way we interact with people, products, places and brands. This new dialogue represents an entirely new way for brands to be relevant, add value and drive emotional connections with their customers.
We work with clients to develop social media strategies, build social media infrastructure and optimise social media program performance around business objectives.
THE BIG PICTURE
Through a variety of research frameworks and techniques, DT can help define the role social media plays throughout the entire connected customer journey
Each brand has a unique set of needs, and so do their customers. Our highly collaborative approach puts the customer at the heart of our design.
Social media doesn’t sleep. As part of the social@ogilvy network, we have the ability to coordinate a global, always-on approach to risk-management.
EXPERIENCE = RESULTS
By applying our extensive experience to your social business initiatives, we help brands design a social media program focused on driving brand and customer value across your entire brand ecosystem.
“The DT strategy team recently helped us deliver a comprehensive social customer service strategy. DT have an excellent understanding of the social space and their approach helped us successfully launch our social media service centre."
—Ben Howden, Senior Social Media Advisor, Suncorp General Insurance
Core CapabilitiesOrganisational social media strategy - to socially engineer business.Change management - education at every stakeholder level.Business case development focused on ROI - to quantify and sell upstream.Policy development (internal & external) - to protect brands and their employees.Corporate governance models - for workflow efficiencies.Campaign social media strategy - to socially engineer marketing.Content - strategy and production to fuel websites and communities.Community management - local and remote customer response.Influencer/blogger outreach - to build relationships and insulate.Integration of systems for single view of the customer - Social CRM.