Our Strategy team works collaboratively with clients to develop strategic roadmaps designed to achieve business objectives.

Our team is highly action orientated, and we’re committed to evaluating and optimising your digital strategy throughout implementation and beyond.

The DT Strategy team is passionate and nimble, open to aligned incentives and risk-sharing in our strategic response to your business opportunities.

“DT have been a great strategic partner, providing thought leadership and guidance to Honda for over 8 years.”
—Corinne Wilson, Digital Marketing Manager, Honda Australia

Our guiding principles

We understand your business – Through research, co-location, stakeholder interviews and strategic workshops, we endeavour to intimately understand your business.

We understand your customer – Using a variety of qualitative and quantitative research tools, we get to know your customer's motivations, passion points and unmet needs.

We understand creative technology – By working collaboratively with DT's specialist teams, we identify the role that creative technology can play in reaching your business and customer objectives.

We measure our success by your success – Our team celebrates results. We are focused on actionable insights and a high return on investment throughout the relationship. Our involvement does not end with a presentation – we remain engaged and committed to both your short and long term success.

“DT’s strategy team has been fantastic in providing us with a strategic vision, as well as showing everyday passion for our business needs.”
—Communications Manager, Melbourne Convention and Exhibition Centre

Our core capabilities

Digital Campaign Strategy – We create integrated advertising plans to raise awareness and consideration based on brand, category and consumer insights.

Social Media Strategy – We develop and execute comprehensive social media strategies to drive deeper long term connections with your audience. Our team has successfully installed large-scale social media capabilities in the call centres of leading Australian businesses.

Web and Mobile Strategy – Your website is your most powerful marketing tool and a growing source of revenue and cost savings. It is a value exchange point between your business and your customers. When developing web and mobile strategies, our team's priority is ensuring we provide the right value to the right people at the right time.

Enterprise Digital Strategy – Our most experienced strategists can help redefine the way your brand does business. If you are a senior executive with a mission to increase the total economic value of your brand, you can request a strategic workshop with DT's executive council.

Specialist Social Strategy Services – Our social media strategy services include:

  • Change management
  • Business case development focused on ROI
  • Policy development (internal & external)
  • Hardware and software installations
  • Corporate governance models
  • Community management
  • Influencer/blogger outreach
  • Integration of systems for single view of the customer

“The DT strategy team recently helped us deliver a comprehensive social customer service strategy. DT have an excellent understanding of the social space and their approach helped us successfully launch our social media service centre."
—Ben Howden, Senior Social Media Advisor, Suncorp General Insurance

Some of our strategy work

Myer: Ecommerce SEO

Myer: Ecommerce SEO

We worked with Myer to improve the search engine visibility of Nespresso coffee machines for sale on myer.com.au. Our focus was twelve high-traffic Nespresso search terms. Within three months, Myer appeared on the first page of Google results for nine of the twelve targeted terms.

Bunnings: SEO Strategy

Bunnings: SEO Strategy

In conjunction with the Bunnings web team, we undertook an extensive keyword research exercise to identify the products/categories with the greatest search demand, DIY demand and design/inspiration demand. We used these insights to shape Bunnings' SEO strategy, content strategy and site architecture planning.

NAB: First Home Buyers Hub

NAB: First Home Buyers Hub

The Hub is a step-by-step resource for users at every stage of their first home buying journey. Optimised for both paid and organic search, its graphical and textual simplicity cuts through information clutter and puts key audiences on a clear path towards NAB.

View the microsite