Learning from direct

Learning from direct

If you’re measuring and optimising response and conversion, digital marketing is direct marketing. Here’s some DM business wisdom that will never stop being relevant.

Yo.

Yo.

With the ridiculous simplicity of Yo, have we killed conversation? This new app challenges whether we can we encourage deeper connections with our friends by removing conversation altogether.

Enhanced Ecommerce in Google Analytics

Enhanced Ecommerce in Google Analytics

The recent Google Analytics Summit in San Francisco saw the introduction of a number of new features. Here’s a quick intro to Enhanced Ecommerce, one of the most impressive and useful additions to the platform.

Are you experienced?

Are you experienced?

How do we get the most out of our web experience management (WEM) platform?

Through a Glass Fully

Through a Glass Fully

In a kind of tribute to Steve Mann, the father of wearable computing, and so that I might have at least something of an informed opinion on the subject, I wore Google Glass for a week --everywhere, all the time.

DT's Daily Grind

DT's Daily Grind

The daily dose of caffeine helps kickstart the workday at many workplaces around the world. Here at DT we're no different, but we're also able to collect a bit of data around our coffee consumption habits, so we decided to take a look to see what we could find out.

Making names for ourselves

Making names for ourselves

The agency names listed in the AdNews agency directory provide an interesting window into how we in the Australian agency business want to be perceived. Here are some noteworthy trends.

A Quick Look at Google Analytics' New Features

A Quick Look at Google Analytics' New Features

There's some really great stuff coming down the Google Analytics pipeline. Here are a few of the features that have recently been announced or released that I think you should be paying attention to.

TRAPPED IN COMMON SENSE

TRAPPED IN COMMON SENSE

The trouble with common sense is, it's more about 'what' and less about 'why'.

I wish there was a UX law

I wish there was a UX law

The most important UX rules are learned from actual users – best practice may not always be best. But there are some simple UX experiences I think every website should get right.

So What's 'Appening with Facebook?

So What's 'Appening with Facebook?

Today, Facebook announced changes to their promotion guidelines, making it easier for businesses (particularly small business) to run promotions.

Be a Trip Expert

Be a Trip Expert

TripAdvisor and Facebook have created travel’s most influential and pervasive social network. Here's how travel professionals can use it to grow their business.

Opening up a Cannes of Worms

Opening up a Cannes of Worms

Apart from inflating the egos of advertising folk across the world and giving them a place to party like the kids at schoolies, the Cannes Festival of Creativity is home to some of the most inspirational dialogue any forum has to offer. Discover the topics of discussion, right here, right now.

Build a B2B content marketing machine

Build a B2B content marketing machine

Here are seven steps B2B marketers can take to drive the creation of more brand stories, ideas, research, analysis and case studies, and to share them with more audiences in more ways.

Responsive Email, A Cursory Introduction

Responsive Email, A Cursory Introduction

While it is indeed common knowledge that writing HTML emails is a delightful, rewarding experience, attempting to add responsive elements to them can become a delicate affair, one that typically demands obscene quantities of iterative testing and re-testing.

DT@Cannes

DT@Cannes

DT are headed to the Cannes Festival of Creativity to see how many wheels of cheese can be consumed. And check out the world's best ads and thinkers.

Five TED talks that you need to watch

Five TED talks that you need to watch

In the vein of the choice paradox, I've decided to make it a little easier for you, and curate some of the TED talks I consider great.

The Strength in Vulnerability

The Strength in Vulnerability

Sometimes power isn't about being powerful. It's about being brave enough to show emotion and allowing yourself to be vulnerable.

DIY SEO for SMBs

DIY SEO for SMBs

Here are five steps any small business can take to win in Google's super-competitive virtual real estate.

Blagger's Guide to Big Data and Retail

Blagger's Guide to Big Data and Retail

In exploring what big data means for retailers, this Blagger's Guide looks at some quick and easy (but frequently overlooked) data driven opportunities.

Blagger's guide to big data, Part 1

Blagger's guide to big data, Part 1

David Pountney, general manager DT Melbourne and Andrew Pink is strategy director OgilvyOne Melbourne talk about the current and potential opportunity of 'Big Data' for marketers.

What digital content can learn from radio

What digital content can learn from radio

Radio is often described as the most challenging creative advertising medium because you have to create a ‘theatre of the mind'. But if radio’s lack of bells and whistles makes it the hardest medium, does that mean digital is easiest?

Business needs a new type of agency partner

Business needs a new type of agency partner

While there has been much talk about the 'agency of the future', not much has changed. Brands need a new type of agency partner to help them navigate the digital economy.

Interactive, Inbetween

Interactive, Inbetween

When my boss agreed to subsidise my trip to SXSW Interactive, it came with strings attached – we had to find a way to share what we'd learned with colleagues and clients. Fair enough! But what was the best format for this?

DT@SXSW Napkin Snaps

DT@SXSW Napkin Snaps

Short and tasty updates on the best and brightest at SXSW 2013.

Information wants to be brand supported

Information wants to be brand supported

Traditional marketing skills are taking second place to a new set of skills and investments required to become a content marketer. To earn consumers’ attention and trust, the focus needs to be squarely on what’s interesting, with little or no marketing spin.

Customer experience is the new brand

Customer experience is the new brand

We are living out our careers on shifting sands. But from here, in our offices and behind our desks, it’s easy to lose sight of just how big these changes are. ‘Shifting’ doesn’t quite capture it.

Bring on the Renaissance in Marketing

Bring on the Renaissance in Marketing

We all know the customer landscape is radically different to what it was five years ago. Compared with a generation ago, it’s barely recognisable. Though how much has changed when it comes to the marketing skills acquired and valued?

Scarface and App Development

Scarface and App Development

Whether you’re a gangster or an app developer, there’s some useful business insight in the 1983 flick “Scarface”.

A Platform for Adaptation

A Platform for Adaptation

It would be a brave marketeer these days who would argue that the future isn’t digital. The arguments for and against the implementation of digital tools and services have long since been won (and lost), and the only question that remains is how. But this is still a huge challenge - we’re aiming for a target that keeps on moving.

Don't present. Sell.

Don't present. Sell.

What’s the biggest stumbling point juniors face in their first year on the job?

Track Changes

Track Changes

The ‘big four’ web browsers have typically differentiated themselves through benefits like speed and ease of use. This year privacy became a new browser battleground and the repercussions are cutting across the digital publishing and advertising industries.

Sir Martin Bets the Ranch

Sir Martin Bets the Ranch

“I shouldn’t say this as the CEO of a publicly listed company with a market cap of $17b, but we’re betting the ranch on new media in new markets.”

Moneyclick

Moneyclick

Like sports team managers, digital marketers have to sort through heaps of performance statistics, from click trails to dwell times, when making business decisions. But what really matters? What really drives digital business success?

The Big Bang and a new age for business

The Big Bang and a new age for business

A recent Deloitte Access Economics report titled ‘Digital disruption: Short fuse, big bang?’ warned corporate Australia that mastering digital disruption is vital to our nation’s prosperity and living standards. This post offers advice on meeting the challenge ahead.

Four letter words in the workplace

Four letter words in the workplace

I’ve got a challenge. Let’s see if we can go a week without using the four letter word. It’s not the one that may spring instantly to mind. Unless someone’s got their kids in the office, these words can be useful for blowing off some steam from time to time.

Rethinking the role of writers

Rethinking the role of writers

One thing I love about my job is being able to sit down a design a website alongside a designer. I mean, really design with them. We think about headlines together, I help them lay out forms, they help me with intro copy. I also love working directly with user experience designers during the UX phase.

Wanted: strategic digital marketers

Wanted: strategic digital marketers

The impact the internet has had over the last decade has been enormous and marketing has been at the epicentre of this change.

Tweetstalking Confab 2012

Tweetstalking Confab 2012

Content Confab is only in its second year, but it's already a big deal in the U.S. As you might expect, a bunch of digital content people take Twitter pretty seriously, so there's a lot of insight to be gleaned from the Confab12 hashtag. Here's my 'best of' list.

Right brain / left brain commerce

Right brain / left brain commerce

In a recent presentation at iMedia's Online Retail Summit, Corinne Wilson, our client from Honda Australia, and I gave our thoughts on the concept of Right Brain / Left Brain Commerce. The premise was, and is, that successful ecommerce requires the retailer to pay attention to both sides of the brain.

Keep big ideas big

Keep big ideas big

Sometimes we need to take a step back, remove all the bells and whistles and shift our focus to the nurturing and growing of great, simple ideas. It's time to get back to the basics of creativity. test

Has the iPhone just had its 1984 moment?

Has the iPhone just had its 1984 moment?

The new BlackBerry campaign is a great compliment to Apple. By building its campaign around Apple, BlackBerry is admitting that it's become the underdog in the market. But is Apple's smartphone dominance poised to continue, or could this be a turning point?

The New Infomercial

The New Infomercial

A look into how the humble TV is changing and what opportunities on demand video offers for Brands.

3 Digital Trends Non-Techies Need To Know

3 Digital Trends Non-Techies Need To Know

Newness is a strong currency in any creative industry. What determines the value of one new thing over another is its attractiveness on scale.

Promises made, promises kept

Promises made, promises kept

Provision of digital services shouldn't be treated as a sub-set of the marketing mix. To maintain relevance, companies need to make sure these services are considered at the strategic level first.

Kevenge infographic

Kevenge infographic

Infographic based on public online conversation surrounding the Labor leadership scandal.

The complete Internet Banking experience

The complete Internet Banking experience

In the last five years web technologies have grown along with the amount of information on the web. Enabling many organisations to deliver personalised, relevant content, resulting in richer web experiences.

Beyond the digital spending gap

Beyond the digital spending gap

How should marketers react to the gap between media time spent vs. media spending in digital channels? Now that brands are publishers as well as advertisers, I think it's time for marketers to think differently about what media spending means.

Digital for digital's sake

Digital for digital's sake

Even though Victoria is home to a significant digital arts culture, with RMIT and other universities leading the way, digital art doesn’t get much attention. I think it's time to take the lead with the 'Australian Digital Open', a digital art 'Grand Slam' event.

2012 digital prediction wishlist

2012 digital prediction wishlist

The lighthearted “All I Want for Christmas” post is almost as much of a year-end blog tradition as a list of ponderous predictions for the year in digital ahead. So to save everyone time, I thought I’d combine the two.

The Foursquare Skinner Box

The Foursquare Skinner Box

Foursquare needs to keep growing to justify its $600 million valuation. Rewarding user activity with real value will be essential for Foursquare – and all brands in the social media space.

100% customer focus

100% customer focus

In recent months, there's been a lot of talk about the 10% advantage of overseas online retailers who aren't collecting GST from Australian buyers. But to succeed over the long term, Australian retailers need to become more customer focused.

UX with someone I love

UX with someone I love

Words and the design interact to create experiences. The writer and art director (or art and copy) are greater than the sum of their parts. They are Lennon and McCartney, Han and Chewy, Gin and Vermouth. Sadly, this model isn’t common in the world of UX design. Writers are usually brought in later in the process.

Subject matters

Subject matters

Companies like Amazon.com take a very scientific approach to email marketing subject lines. Here are five ways Amazon optimises subject lines to keep readers curious and engaged.

eCensus 2011 what went wrong

eCensus 2011 what went wrong

The eCensus was hugely popular with users, but its usability could have been much improved. I was especially curious why so many people failed to click the "Submit" button. Here's a look at how simple changes could have made a big difference to the success of the eCensus form.

Everyone an everything around you is a link

Everyone an everything around you is a link

Near Field Communication (NFC) technology will revolutionise in-store retail experiences. Our in-store retail experiences will be more like our online shopping experiences.

David Ogilvy: customer experience expert

David Ogilvy: customer experience expert

On June 23, Ogilvy agencies worldwide are celebrating the 100th anniversary of David Ogilvy’s birth, so we’ve been thinking about his life and legacy. I think he's the original CX guru. For Ogilvy, customer insight was just as essential to memorable, effective advertising as it is to building great websites.

Carsales for $1.1B: Lemon or bargain?

Carsales for $1.1B: Lemon or bargain?

Yesterday global private equity firm CVC (through its Nine Entertainment subsidiary) sold 49.1% of its stake in Carsales for about $565 million. It will be interesting to see if the buyers got a bargain or if CVC just pulled off the ultimate used car scam.

Beyond the Call of Duty: Video games as art

Beyond the Call of Duty: Video games as art

Games like Call of Duty and Halo lead most people to the conclusion that video games can’t be art. This is like saying cinema can’t be art based on Commando.

Social Self-Service

Social Self-Service

Brands want to get socially active, but some don't fully understand the complexities of doing so, take a read of our Self-Service Social Suggestions.

E-commerce is not un-Australian

E-commerce is not un-Australian

Australians sometimes point out that as a nation, we're not that interested in "direct" shopping, whether by catalogue or online. I think history suggests we will gladly embrace any new retail model if it offers value and convenience.

Getting that Movember money

Getting that Movember money

How do you stand out in the Movember crowd? Constantly emailing it to your friends would be annoying. So would randomly posting it on social networks. You've got to try and give people something for their money.

Web dev for the developing world

Web dev for the developing world

The Internet is in the running for a Nobel Peace Prize this year. But with only about one-quarter of the world's population connected, its potential for positive change is just beginning.

It's all advertising

It's all advertising

A brand’s digital presence is its advertising. In many cases, it’s the most important advertising.

Meet Click Jack

Meet Click Jack

Is your site vulnerable to clickjacking? If you haven’t heard of clickjacking before then it probably is. There are two simple implementations you can set up today to limit the possibility of a targeted clickjacking attack to your new and existing websites.

Diesel on Being Stupid

Diesel on Being Stupid

As part of their ‘Be Stupid’ campaign, Diesel took an innovative approach to showcase their Spring/Summer 2010 Collection. Featuring the debut single ‘A Hundred Lovers’ by the artist Josep, users can interact with the video to learn more about the Diesel fashions they see.

Learning from eBay

Learning from eBay

Online communities have become synonymous with networks whose primary purpose is connecting people with friends. But shopping at a local market can be as much about community as socialising. And that’s why the lessons of eBay are important for digital marketers who hope to build their own vibrant online communities.

Will you marry me?

Will you marry me?

For an agency and client to have true success, the relationship is paramount.

I'm Gen Y and I shop online

I'm Gen Y and I shop online

Australian retailers should never become complacent about the online retail experience they offer or forget that within seconds users have the ability to be shopping at any one of thousands of overseas online stores.

How to make your website awesome

How to make your website awesome

To really make an impact, your website needs to be awesome - as opposed to simply good. Below are the essential "herbs and spices" for awesomeness, followed by techniques for developing an awesome web strategy.

The Human Cloud

A social study into the impact of wearable technology and its users.

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The most advanced wayfinding sign on Earth

A rotating, digital directional sign that embeds realtime data to help you find the best of what's happening nearby.

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Tim Devine at B&T's MAD Week

Our very own 'Mad Professor' joins a panel of creative technologists at B&T's MAD Week to discuss inspiration and obstacles.

Balloon-Powered Internet

Once again Google is making the impossible possible. Loon for All is a Google X project that aims to bring Internet to the entire world by launching Internet-enabled balloons into the stratosphere.

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The Secret's Out

At The Secret Handshake, young creatives and designers can get insider insight about creating winning portfolios and CVs, interviewing effectively and getting your dream gig.

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Don't Just Scroll - Crunch

Powerful Yoghurt is literally making users work for their content. The only way to access the site is by doing sit ups. The site activates your webcam and scrolls as you crunch.

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Man's Best Friend's New Best Friend

Just like Nike's FuelBand and Jawbone Up, but for your dog! Attach the Whistle Activity Monitor to your pooch's collar and measure their activities 24/7.

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Why Instagram when you can Instasham?

From hot whips to hot cliques, if you can't make it, fake it with Instasham's jealously-inducing pics.

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David shows off our new melbourne office

How is DT different from other digital agencies?

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David shows off our new melbourne office

How can brands earn consumers’ trust?

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Irresistible email minimalism

This captivating email from Tumblr is juicy temptation served up straight, instead of 'Hi Insert Name' faux friendship with the lot.

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3D installations made from UV lights & coloured thread

Jeongmoon Choi's installations at Galerie Laurent Mueller use thread and UV lighting to create the illusion of depth.

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E-readers move over

The New York Times have launched an online novel called Snow Fall. It beautifully melds video and moving images with the story - automatically playing when you scroll over the sections.

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The Future Of Personalised Pricing

"What if technology, our consumer data and our social data could be combined to create a kind of super profile of a consumer. A profile to end all profiles."

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David shows off our new melbourne office

What are digital ecosystems?

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The New Multi-screen world

A new study from Google reveals that 90% of consumers use multiple screens sequentially to accomplish their goals.

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Water Light Graffiti

A project by Antonin Fourneau that saw an LED wall light up when touched by water.

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Location-based camera disabling

A patent filed by Apple that could see the remote disabling of iPhone cameras by setting up a 'geofence' around a location.

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The Ultimate Resolution

A new printing method using metal-nanostructure pixels can be used to print tiny watermarks or secret messages for security purposes.

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David shows off our new melbourne office

How DT turns data into insight

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BrandKarma

A global reputation system for brands – designed to collate important information about how a brand behaves, so people can easily evaluate and rate them.

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David shows off our new melbourne office

What makes a great engineering team

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STW Group sells a 33.3% stake in DTDigital to WPP Group

STW Group, Australasia’s leading marketing content and communications group, today announced that WPP Group, via Ogilvy & Mather Asia, had acquired a 33.3% position in STW’s leading digital communications firm, DTDigital.

jQuery Isotope by David Desandro

Isotope works with Masonry (also by David Desandro) to dynamically filter content with interesting animations.

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DTDigital to launch in Sydney

DTDigital is to launch in Sydney, working in partnership with Ogilvy & Mather and OgilvyOne. We will be seeking to build direct relationships with new clients, while partnering with Ogilvy to offer new and specialised digital services to existing clients.

AAMI launches first-in-market facebook campaign

In a first for Australian television, Facebook users who ‘like’ AAMI from today will have the opportunity to appear in the insurance giant’s latest TVC for Safe Driver Rewards.

David shows off our new melbourne office

Creating Engaging Content on Facebook

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David shows off our new melbourne office

Future-Facing Marketing in an Era of Connected Consumers

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David shows off our new melbourne office

Mobile. The Next Big Bet

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