KFC: Snack! in the Face

This mobile game and coupon platform was the first of its kind globally for KFC. It had 325K+ downloads in less than two months and helped drive a 21% increase in KFC snack sales.

IBM ReturnServe

Powered by an Oculus Rift and IBM data, this immersive 3D installation and online experience gave tennis fans the chance to return serves from their favourite players.

Melbourne Viewfinders

DT created innovative, iPod-based video 'Viewfinders' for the Melbourne Convention and Exhibition Centre.

HondaTrope

The HondaTrope took the classic 'spinning cup' children’s ride and catapulted it into the 21st century.

DT creates AU first bluetooth smart beacon

DT creates AU first bluetooth smart beacon

We designed and developed Australia’s first Bluetooth Smart Beacon launched for the Melbourne Food and Wine Festival. This new, cutting-edge promotional campaign allowed people to discover new venues and culinary adventures around the city and Festival, providing a deep and unique experience.

FANTA: Andy's Flavour Rush

FANTA: Andy's Flavour Rush

This mobile game gives teens the chance to compete for prizes by mixing FANTA flavours to power their jetpack and outrun the bland! Developed as part of an update to the successful FANTA Flavour Lab mobile app designed to encourage teens to try different FANTA flavours.

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Tourism Australia: Restaurant Australia

Tourism Australia: Restaurant Australia

Collaboratively we created 'Restaurant Australia'. It's a vibrant and beautifully responsive online hub that serves up the best of Australian food and wine in a fresh and compelling way.

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MCEC: Responsive Web Design and Build

MCEC: Responsive Web Design and Build

We completely redesigned The Melbourne Convention and Exhibition Centre (MCEC) website. Now it's easier than ever for customers and visitors to find information and explore MCEC's rooms and spaces with short videos, interactive maps and more.

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NAB: First Home Buyers Hub

NAB: First Home Buyers Hub

The Hub is a step-by-step resource for users at every stage of their first home buying journey. Optimised for both paid and organic search, its graphical and textual simplicity cuts through information clutter and puts key audiences on a clear path towards NAB.

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Murray Goulburn: Website Redesign

Murray Goulburn: Website Redesign

Murray Goulburn Co-op is a leading Australian exporter and innovator. We redesigned their site to bring the stories of MGC and its brands to vibrant life. Bold imagery combines with very easy-to-use navigation and structure that look great on any screen size.

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Coles Liquor: Christmas Content Hubs

Coles Liquor: Christmas Content Hubs

Our Christmas content hubs drove traffic, engagement and conversion for Coles' First Choice and Vintage Cellars brands. Bespoke content and planning tools reflected the unique audience profiles of each brand.

KFC: Zinger Pie YouTube Masthead Banner

KFC: Zinger Pie YouTube Masthead Banner

KFC timed their new pie product to coincide with the Footy Finals and promoted it fittingly through a game. In one day, it had 1.4m unique users, 30k plays and 1,967hrs of total interaction, with a click-through of 0.15% (avg. 0.05%). Nice!

The Song Room: Website Redesign

The Song Room: Website Redesign

The Song Room brings music to thousands of disadvantaged Aussie kids. We worked with them in redesigning, restructuring and rewriting their website to really bring their brand to life.

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FANTA: Flavour Lab Mobile App

FANTA: Flavour Lab Mobile App

To launch three new FANTA flavours and get kids mixing and sharing, we created the FANTA Flavour Lab mobile app. To drive app downloads, we also developed a Kinect game and a range of digital posters and online advertising.

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Myer: The Miss Shop Edit

Myer: The Miss Shop Edit

Myer's latest Miss Shop Edit combines the latest global fashion trends and Aussie street styles. Users get involved by sharing their own Edit looks on Instagram for a chance win a Myer Gift Card.

Myer: Autumn/Winter Designer Edit

Myer: Autumn/Winter Designer Edit

For the A/W 2013 season launch, Myer customers not only experience Australia’s hottest designer collections, they also get to know the designers through exclusive interviews, as well as sketches and inspiration.

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Officeworks: Services Refresh

Officeworks: Services Refresh

DT partnered with Officeworks to improve the user experience and online communication of their services offering. After an extensive usability analysis we re-architected , re-wrote and re-designed these pages.

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American Express: Product Page Content

American Express: Product Page Content

The DT Content team created new, user-friendly copy for each credit card product page on both the Australian and New Zealand websites. We simplified the key messages for easy consumer comprehension and comparability.

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Officeworks: Information Page Audit

Officeworks: Information Page Audit

DT UX, Design and Content teams were tasked with reviewing and improving the static information pages across the Officeworks site. Collectively we delivered more relevant content and a more engaing user experience.

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DBCDE: Digital Business site content

DBCDE: Digital Business site content

The DT Content Team researched and created relevant and engaging new content across the Digital Business website for the Department of Broadband, Communications and the Digital Economy.

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COCA-COLA: DYNAMIC BILLBOARD PROJECTION APP

COCA-COLA: DYNAMIC BILLBOARD PROJECTION APP

Our Interactive Team created an app for the ‘Share A Coke’ campaign that enabled anyone to SMS a name and have it animate on the Coke billboard in Kings Cross, Sydney.

Honda: Dreamwall

Honda: Dreamwall

Our brief was to make Honda the talk of the Motor Show. So we turned smiles into dreams, and created an interactive experience, powered by facial recognition and emotion tracking technology, that demonstrated Honda’s 'Power of Dreams'.

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Coles Liquor: Sitecore + Commerce Server

Coles Liquor: Sitecore + Commerce Server

We are working with Coles Liquor to migrate their retail brand ecommerce websites from Sharepoint to Sitecore, leveraging Commerce Server + Dynamics AX. To date, First Choice Liquor web & mobile is in market, including Flybuys & Sitecore DMS

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AAMI: HOMEPAGE DESIGN AND OPTIMISATION

AAMI: HOMEPAGE DESIGN AND OPTIMISATION

There’s often more than one way to solve a problem. We explored several concepts for AAMI’s homepage redesign and conducted A/B tests of the strongest contenders. The best-performing variant was ultimately selected as the official homepage design.

Honda: CR-Z Online Showroom

Honda: CR-Z Online Showroom

In partnership with Honda, we helped reinvent the next generation of digital car showrooms. By implementing elements of parallax design, we were able to give users a better, more personal experience of Honda's newest car, the CR-Z.

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MYER: YOUTUBE IN-VIDEO SHOPPING GADGET

MYER: YOUTUBE IN-VIDEO SHOPPING GADGET

We harnessed the power of AJAX programming and the Chrome YouTube player to deliver a custom gadget on the Myer channel that lets you shop products within the videos.

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Honda: Video Campaign

Honda: Video Campaign

The Honda Jazz “fits anything you can imagine” but it’s not connecting with the youth. How did Honda talk to a market obsessed with internet culture? By becoming a part of it.

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Reachout.com: Website Design and Build

Reachout.com: Website Design and Build

Inspire helps young people lead happier lives. DTDigital worked with Inspire Foundation to rebuild their flagship website Reachout.com on Sitecore, leveraging the Digital Marketing System. We also integrated a Lithium online community solution.

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Bunnings: Product Content Management

Bunnings: Product Content Management

Product content is critical to successful ecommerce. We worked with Bunnings on a business process transformation project that leverages supplier relationships to create structured product data across its huge range.

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Bunnings: UI automation

Bunnings: UI automation

Regressions and software bugs cost money and damage brands’ reputations. DTDigital consult with Bunnings to define test cases for all business critical functionality. We run a regression suite of nearly 1000 browser automation test cases prior to all deployments.

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Matador: SEO Audit

Matador: SEO Audit

As part of our refresh of the Matador BBQ website, we conducted a comprehensive SEO audit. We identified more than twenty content and technical revisions and implemented them as part of the rebuild process.

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Bunnings: SEO Strategy

Bunnings: SEO Strategy

In conjunction with the Bunnings web team and Reprise we undertook an extensive keyword research exercise to identify the products/categories with the greatest search demand, DIY demand and design/inspiration demand. We used these insights to shape Bunnings' SEO strategy, content strategy and site architecture planning.

Myer: Ecommerce SEO

Myer: Ecommerce SEO

We worked with Myer to improve the search engine visibility of Nespresso coffee machines for sale on myer.com.au. Our focus was twelve high-traffic Nespresso search terms. Within three months, Myer appeared on the first page of Google results for nine of the twelve targeted terms.

Honda: CR-V Teaser Page

Honda: CR-V Teaser Page

We created a simple landing page to announce the launch of the new CR-V . Users can view the new car, see related images and videos and register their interest in the all-new Honda CR-V from tablet or desktop.

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DT: REFLECTIVE DATA WALL

DT: REFLECTIVE DATA WALL

The DT foyer is home to an interactive, real-time analytics mirror. We pull data from all over the planet to give staff and clients insights into what's happening in the digital sphere.

DT: Interactive Experience

DT: Interactive Experience

How did DT attract 300 visits per hour and become the most talked about topic on Twitter? With The SELECTOR3000, a giant claw game, constructed in the agency’s reception area and controlled in real-time over the Internet.

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DT: Remote Real-World Game

DT: Remote Real-World Game

Are Australians Naughty or Nice? To find out, we built a remotely controlled paintball gun and gave people a choice: donate to charity or shoot a DT employee. The result? 91% of all shots fired hit DT staff, but 75% returned to be nice, raising over $5,000 for charity.

Myer: Myfind.com Sitecore Ecommerce

Myer: Myfind.com Sitecore Ecommerce

Myer Sourcing Asia turned to DTDigital when they needed a Sitecore Partner to build their new ecommerce destination. We worked closely with Myer and their fulfilment team to deliver a rich ecommerce web & mobile experience in the Haylix Hong Kong datacentre.

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AAMI: ONLINE QUOTING TOOL AUDIT

AAMI: ONLINE QUOTING TOOL AUDIT

We conducted an audit of AAMI’s car insurance quoting forms, evaluating information requirements, simplifying wording and merging or eliminating questions wherever possible. The result is a quicker and easier path to receiving a quote.

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MCEC: USER EXPERIENCE RESEARCH

MCEC: USER EXPERIENCE RESEARCH

To improve the experience for meeting and convention planners visiting the Melbourne Convention and Exhibition Centre site, we conducted a range of UX research, including card sorting. This led us to recommend a relatively flat content structure.

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NAB: INTRANET USER EXPERIENCE DESIGN

NAB: INTRANET USER EXPERIENCE DESIGN

We facilitated focus groups and interviews with project stakeholders from each department in the bank. This allowed us to develop personas and user journeys in order to help NAB design a flexible, future-ready staff Intranet.

NAB: MULTI-DEVICE EXPERIENCE DESIGN

NAB: MULTI-DEVICE EXPERIENCE DESIGN

By paying attention to the nuances of each platform and the behaviours of the customers who use them, we have created highly usable experiences across a range of NAB's digital touch points, from desktops to tablets.

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PlanBig.com: Mobile Site

PlanBig.com: Mobile Site

Big plans happen everywhere, so we launched a new PlanBig site designed for smartphones. Browse plans, share advice and more – all from the palm of your hand.

Micador: Ecommerce Website

Micador: Ecommerce Website

For arts and crafts supplier Micador, we developed a site makes it easy and fun to shop online. Plus, it's full of ideas and inspiration that showcase the company’s passion for creativity.

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Ogilvy Australia: Website Development

Ogilvy Australia: Website Development

Ogilvy Australia's 12 specialist companies work together to give clients a unique advantage. DT created a future-focused website featuring large type and imagery juxtaposed with grainy analogue photography of David Ogilvy himself.

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NAB: IPHONE & ANDROID PASSCODE LOGIN

NAB: IPHONE & ANDROID PASSCODE LOGIN

Among other updates, we helped NAB launch passcode login for their iPhone and Android apps. This simple update dramatically simplifies the process for logging in on a mobile, whilst retaining very high security.

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STW Group: Website Development

STW Group: Website Development

STW Group is Australasia’s largest marketing and communications services group. The site pushes the limits of responsive web design — looking just as much at home on a 320 pixel-wide phone as it does on a 27" display.

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HAIRHOUSE WAREHOUSE: ONLINE STORE

HAIRHOUSE WAREHOUSE: ONLINE STORE

We helped leading hair salon and hair products retailer Hairhouse Warehouse deploy a complete eCommerce solution on Sitecore. Not only is the site designed to make it easy for shoppers to browse and buy, it's structured for optimal search engine visibility.

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UTS: CONTENT AUDIT AND MIGRATION PLAN

UTS: CONTENT AUDIT AND MIGRATION PLAN

Our web content strategy is helping the University of Technology Sydney reduce complexity and duplication. The result will be a rich information resource that’s more intuitive and audience-focused.

MCEC: USER-CENTRIC CONTENT

MCEC: USER-CENTRIC CONTENT

After extensive user research, we redeveloped the MCEC site to expand its content offering with tools, guides, floor plans and useful forms.

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HONDA: MOBILE APP SHOWROOM

HONDA: MOBILE APP SHOWROOM

Built for both iOS and Android, Honda’s iShowroom apps offer a full online showroom experience, from finding a dealer to viewing specifications and images of the Honda vehicle range.

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BUNNINGS: FLOOR HELPER APP

BUNNINGS: FLOOR HELPER APP

Plan new floor coverings — and take your plan straight to the store. That’s the idea behind this handy mobile app we built for Bunnings. Enter measurements, choose materials and view up-to-date prices. Too easy.

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ADIDAS: HANDS-ON INTERACTION AT THE POINT OF SALE

ADIDAS: HANDS-ON INTERACTION AT THE POINT OF SALE

We created an in-store experience that turns an Adidas football boot into a 3D navigation tool. Adidas boot technology vividly comes to life — and shoppers make the experience their own.

PLANBIG.COM: OPTIMISING CONTENT RELEVANCE

PLANBIG.COM: OPTIMISING CONTENT RELEVANCE

We developed an algorithm that allowed the PlanBig.com online community to better match supporters with plans that interest them. We developed and deployed the algorithm within weeks, resulting in a dramatically improved user experience.

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BUNNINGS: DIGITAL STRATEGY DEVELOPMENT

BUNNINGS: DIGITAL STRATEGY DEVELOPMENT

Through a continual measurement program, we identified seasonal, geographical and behavioural trends that informed the development of a new digital strategy.

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HONDA: CUSTOMER JOURNEY ANALYTICS

HONDA: CUSTOMER JOURNEY ANALYTICS

We undertook a complete analysis of the Honda customer journey, from the point of learning about the car through to purchase. This enabled Honda to quantify the value of customers across the digital ecosystem and identify new digital opportunities.

OFFICEWORKS: ONLINE PRODUCT INSPIRATION

OFFICEWORKS: ONLINE PRODUCT INSPIRATION

We developed a personalised product selector that helped online shoppers find relevant products based on their occupations and life stages. This interactive tool helped the campaign exceed sales targets — as well as demonstrated Officeworks’ service commitment online.

HONDA: BANNERS THAT BUILD ENGAGEMENT

HONDA: BANNERS THAT BUILD ENGAGEMENT

Our display advertising line-up for Honda is clear, aesthetically appealing and continually outperforms automotive banner advertising click through and engagement metrics.

HONDA: INTERACTIVE SOUND MIXER

HONDA: INTERACTIVE SOUND MIXER

We pushed Adobe Flash sound capabilities to the limits. Utilising advanced sound libraries, the app that lets users select different Honda Civic car sounds to build their own track.

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#GLASSFORGOOD

#GLASSFORGOOD

DT's Sydney and Melbourne offices were humming for a 24-hour hackathon. The output was a raft of apps designed to harness Google's wearable device technology for the Australian Red Cross.

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Honda: Civic Sounds

Honda: Civic Sounds

We conceived and created an interactive experience for the new Honda Civic's launch campaign.

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Honda Digital Ecosystem

Honda Digital Ecosystem

We're making digital connections both pervasive and persuasive for Honda Australia.

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