Asos
Wedding
Chapel

In a world first, we let customers declare their eternal love for fashion – and marry it.

Watch Asos Wedding Chapel Case study

The idea

We built a fully functioning wedding chapel at Vogue Fashion’s Night Out complete with a priest, wedding singer and bridesmaids. We married a happy couple every 40 seconds, during one long day.

  • Creative
  • Activation
  • Strategy

The idea delivered

3:1

Return on investment

11,198,549

Total impressions

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