Deakin had the bold vision to finish top of its class in the online space. This is the story of how DT went back to uni. Wild stakeholder parties. Late nights on the laptop. And heaps and heaps of experimentation.
Data & Analytics
We designed the site to be highly interactive, immersing the user into a visual and engaging rich-media experience.
Our vision was to combine black-and-white and colour photography with the aim to display ‘real’ people and scenarios.
This approach, along with content like face-to-face video testimonials, helps people ‘feel’ the Deakin experience. And our ‘mosaic’ style allowed us to house content in an exciting way.
We began with research and interviews, and put insights at the heart of our design philosophy.
We started with a bunch of research
Our first action was to put on our detective caps. We performed usability research, data analysis, a landscape review and more. Ultimately, what we did was set benchmarks to see the heights that educational websites could reach – and beat.
We tested A, we tested B
Card sorting, was undertaken by potential audiences to help us gather user insights. By offering slabs of beer and parking coupons, we then lured student to test our initial designs to find out what worked and what didn’t. Responses were overwhelmingly positive, and provided confidence to progress with the designs and content.
Deakin University mobile screenshots
The idea delivered
We designed a user-centric, user-tested, best-in-class website that lets a broad range of users easily reach their destination.