Dumb ways
to die 2

A sequel to the award-winning app developed for Metro Trains, using dark, quirky humour to promote train safety.

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The idea

It’s been said that there are over 6 million ways to die. We’ve come up with 60 so far and put them in the hands of over 100 million people. This sequel to the hugely successful game features a dolphin rodeo, irate ice-hockey playing penguin and multiple sporting arenas where characters try not to die an inane death.

  • Experience Design
  • Data & Analytics
  • CRM
Dumb ways to die on Apple Ipad

Dumb Ways to Die 2: The Games sees the next generation of dumb hopefuls storming the sporting world.

Players travel by train around a map while navigating games focused on train safety. Once they arrive at their destination – one of several themed sporting arenas – they play through a series of mini-games with unexpected outcomes.

Taking into account the diversity of our players, we developed a feature called Kids’ Mode that removes all advertising and the ability to make micro-transactions – parents won’t need to worry about kids racking up debt on the credit card!

We designed four sporting arenas and 28 mini-games that allow players to learn about train safety by travelling around a map that is distinctly Melbourne.
Dumb ways to die characters playing the game

Expanding the empire

We have continued to update and expand the Dumb Ways world. Since release, we’ve added a further three sporting arenas, an asynchronous multiplayer arena, a weekly team leaderboard and many small flourishes and bonus activities. Dumb Ways to Die 2: The Games now contains a mind boggling 52 mini-games.

The idea delivered

100 Million

App downloads and counting

#1

iPhone app in all categories in 54 countries

#1

iPad app in all categories in 86 countries

2x

Webby Awards Nominee 2015

Gold

Australian App Design Awards Winner 2015