Redefined
Australia.com

An online experience so immersive you’ll need to bring sunscreen and an Esky.

Go to website
Tourism Australia Promotion

The idea

Travellers visit Australia hoping to explore our breathtaking beauty and avoid our literally breathtaking snakes. We built Australia.com so people could immerse themselves in Australia’s charm through 360° video and more.

  • Technology platforms
  • Customer experience
  • Data Insights
  • Consulting
  • Financial services
  • Agile
  • Optimisation
Tourism Australia Website Screenshot

We wanted a network for travellers to connect, share stories, discover inspiration and take the next step in planning Australian travel experiences.

To really drop users into the Australian landscape we developed a stand-out feature that got everyone talking; this took shape in the form of 360 videos. Users could navigate these videos by rotating their phone for a virtual reality experience.

This meant we had to re-shape the user experience by implementing an editorial and web team to regularly create new, engaging content.

Tourism Australia website screenshot
In my area of technology, if I haven’t got a good partner then I’m not going to be able to deliver what I need to deliver. DT have proven to be that partner for us.
Dave Rumsey - Chief Information Officer
Tourism Australia Website Screenshot

A personalised content experience.

Through research, we found out how to execute our vision for travellers in both eastern and western markets. We did this by personalising content and re-designing it for different markets within international audiences so each demographic could have a unique user experience. We also geo-coded information for consumers based on their location, season and behaviours.

Tourism Australia Website Screenshot

Best in tech and innovation

We digitally transformed the site by embracing tech trends utilising an enterprise level content management system. We also used intelligent analytics and reporting solutions along with key social media channels including global channels.